Business of Fashion just reported that Levi’s estimates it sells a T-shirt a second, which is impressive no matter how popular a brand is. Levi’s growth has been vast over the past several years, with a 14% revenue increase of $5.6 billion from 2017 to 2018, and the company went public at the New York Stock Exchange earlier this year. All things considered, Levi’s is on a roll, and shoppers want to wear its signature batwing logo.
Business of Fashion reports that “In the last three fiscal years, sales doubled for tops, from denim jackets to graphic T-shirts, surpassing $1 billion for the first time in 2018.” Levi’s Chief Marketing Officer Jen Sey told them, “The brand has had quite a resurgence in the last five, six years. Tops and tees in particular have been a huge driver of that.” She added, “The important thing to remember is, it’s not really just a T-shirt. You wouldn’t wear a T-shirt with a big logo emblazoned across your chest if you didn’t really believe in the brand.”
Full article; https://www.whowhatwear.com/levis-logo-t-shirts/slide2