“I’m focusing on basic thongs because they’re timeless,” Cuccia says. “It’s also the least amount of fabric you can possibly wear without being fully nude.” She chose her palette, she says, because, “a lot of underwear companies only offer pieces in soft, muted color schemes, which are marketed with a gentle, ethereal aesthetic.” Cuccia adds, “I just don’t relate to the softness, at least not 100 percent of the time. I wanted to create an intimates brand that represents a wider variety of moods and the dualities of being a woman. I wanted color schemes that were attention-grabbing and that said, ‘I’m not always soft and muted, I’m here and fully present.’”
Read full article: https://www.vogue.com/article/cuccia-thongs-underwear?