CULTURE DESIGN fashion

The biggest game changer in #African #fashion is…the internet

African Retailers Oxosi restricted use

An increasing number of designers on the continent are morphing from small tailor businesses into recognized and respected fashion houses, thanks to the internet.In 2014, when Beyoncé was spotted wearing a skirt and jacket from South African brand Kisua, it sold out in days. The musician’s stylist had come across the brand online.This high-flying economist gave up everything for fashion. Now Beyonce wears his clothes“The internet is a great leveler,” says Kisua’s Ghanaian founder Samuel Mensah. “The speed with which you can access markets and can generate awareness about your brand is unprecedented in the history of fashion.”The e-commerce platform, launched in 2013, sells its own clothes and collaborates with other designers to create collections for its label. It was born out of Mensah’s travels around the continent as an economist.

Read full article; https://edition.cnn.com/style/article/africa-e-commerce-fashion/index.html

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