DESIGN NEWS

Elon Musk Keeps His Promise Launches The Tesla Tequila

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Electric-car brand Tesla has launched its own branded tequila which comes inside a lightning-bolt-shaped bottle , after founder Elon Musk suggested the idea as a joke on 1 April 2018.

In 2018 Musk filed an application with the US Patent and Trademark Office to trademark “Teslaquila”.

the drink has now launched under the new, and simpler, name of Tesla Tequila, which is now available to purchase on the brand’s website for the costly sum of $250.

Elon Musk launches Tesla Tequila

Contained inside a hand-blown glass bottle shaped like a lightning bolt, which could be a reference to the company’s electric cars, the product is only available in select states in the US.

The Tesla Tequila appears to come with a metal stand, which holds the pointed tip of the bottle in place to enable it to stand upright.

According to the online description, the tequila has been aged for 15 months in French oak barrels and features a “dry fruit and light vanilla nose with a balanced cinnamon pepper finish”.

Elon Musk launches Tesla Tequila

What do you think about the Teslaquila … antics? or it a viable business for Musk?

Source : https://www.dezeen.com/2020/11/09/elon-musk-tesla-tequila/

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