Balenciaga has released its Fall 2021 fashion collection in the form of a video game, which sees players travel through a wonderland-style future world, passing avatars dressed in ripped jeans and metal-armour boots on the way.
The Afterworld: The Age of Tomorrow video game is structured in five different levels, or “zones”, which the player simply has to walk through, following a predetermined path of glowing arrows.
The journey starts out in a Balenciaga retail store, before players exit onto a city street and hop onto a bus, which takes flight and warps into thin air.
Participants are then transported to another outdoor environment where they are directed through a series of abandoned concrete structures, and towards a dark forest opening. A white rabbit leads players through the forest to a “secret rave”.
“People will keep wearing clothes they love until they fall apart. I do myself. So things look quite destroyed, worn-in, pre-crinkled,” said Gvasalia.
“The game and the collection imagine a near future in which clothing is meant to transform over many years,” added Balenciaga. “Treatments tease out the aging process of materials, emphasizing the idea of wearing something for decades or repurposing it forever.”
“In the future, a garment that appears to serve one function may serve another, seeing as certain materials will be reinterpreted for new uses,” it continued. “A satin trench is not a coat but a party dress.”