fashion

Fashion Shows Are Dead, Long Live Fashion Shows!

Can the industry jump off the hamster wheel of constantly producing new stuff in favor of more meaningful digital experiences? That will be the big question fashion must grapple with in 2021 and beyond.

“I still see the fashion show as a grand finale of a creative process, so for me personally and also for my studio, it’s a very normal thing that when you have worked six months on a collection, that you end it with a fashion show,” Dries Van Noten told me earlier this year. Suffice to say, the world seems to agree with Van Noten. But exactly what constitutes a fashion show and who gets invited will continue to evolve into 2021.

Full article : https://www.vogue.com/article/future-of-fashion-shows-2020-2021

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