Mercedes-Benz Fashion Week Accra has been spotlighting the city’s high-energy, feel-good fashion scene for the past four years, having elevated local designers whose vibrant, eclectic textile work is created both ethically and sustainably. Originally scheduled for October, the event was postponed until late 2021 due to the coronavirus pandemic. In lieu of a physical show, the German automotive brand produced a photo series shot by Carlos Idun-Tawiah that showcases new collections from five of Accra’s most promising rising talents: Larry Jafaru Mohammed, Steve French, Hassan Alfaziz Iddrisu, Atto Tetteh, and Chloe Asaam.
Despite the lack of physical shows this year, Idun-Tawiah’s photographs convey each designer’s distinctive talents and practically transport viewers to the vibrant streets of Accra. Taking cues from streetwear, contemporary art, and the city’s culture, each designer focuses on innovating traditional Ghanaian textiles by using eco-friendly production methods and celebrating a sense of Pan-Africanism. Idun-Tawiah’s documentary portraiture-style photographs also spark conversations about how—historically in Ghana—skills and lessons are transferred from generation to generation, laying fertile ground for collaborations between designers and other creatives. They also speak to the resilience of an intrepid group of creative talents who are forging ahead despite scarce resources, supply chain limitations, and dampened moods caused by the pandemic.
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