ART CULTURE NEWS

Two Entrepreneurs Putting African Arts on the Global Map

The continent of Africa accounts for 16% of the world’s population. Its 54 countries are home to some of the most diverse range of cultures, languages, and ethnicities in the world. That cultural diversity is finally starting to make its way around the rest of the globe, as we are seeing more and more creative contributions by Africans taking center stage.

In the past three years, many creatives from the continent are reaching new heights:

  • In 2019, South-African born artist Athi Patra Ruga was selected as one of 11 artists from around the world to reinvent the Lady Dior bag for their annual Dior Lady Art project.
  • Another visual artist from South Africa, Nelson Makamo, was featured on the cover of Time Magazine in 2019, and people such as Oprah Winfrey and Ava DuVernay as collectors of his artwork.
  • The Senegalese-born fashion designer and founder of clothing brand TongoroSarah Diouf, has been given the nod by Beyonce, who´s worn several of her outfits, including in her music video for the song, Spirit.

While the stories of these internationally acclaimed artists and designers speak to the poignant moment that creatives from Africa find themselves in, there are many other emerging talents who are hungry to go global. For this to happen, there is a need for strong platforms on the continent that can serve as conduits for visibility.

The Org spoke to two firms who are working to give that visibility to talent in the arts in Africa, specifically when it comes to filmmaking and photography.

Story via : https://theorg.com/insights/the-entrepreneurs-putting-african-arts-on-the-global-map?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: