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Groom It Africa’s SS21 ‘Mwanzo Collection’ is an Ode to Futuristic Nomadism

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A light breeze emanating off a body of water is a palpable feeling. There’s a subtle elegance to it that’s hard to put into words, yet it’s this feeling that might best encapsulate what Kelvis Makumi has sewn into the fabric of his SS21 ‘Mwanzo collection’ for Groom it Africa.

Releasing his latest campaign visuals for Spring/Summer 2021 collection, the first tangible offering of what the luxury fashion house is proposing since the industry was upended by Covid-19.

Titled “Mwanzo”, the first look  – an immaculately tailored green suit – suggests an unorthodox proposal for Spring/Summer 2021 , the pieces become increasingly abstract with a touch of psychedelia in the high-contrast color combinations and signature bags.

Groom it Africa ambassador and tattoo artist Boy Amaze features prominently in the campaign shoot in a green suit. The collection’s eclectic tailoring includes intricate cut-outs and gradient colorways. The collection’s more surrealist slant comes through with a large weaved hat and a huge head scarf .

Below are a few looks of the collection :

Follow Groom it Africa here for more updates on the collection and how to acquire the pieces : https://www.instagram.com/groomitafrica/

Image may contain: one or more people, tree, outdoor and nature
Image may contain: one or more people, shoes and outdoor
Image may contain: one or more people, people standing, people dancing, shoes, sky, outdoor and nature

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