CULTURE DESIGN NEWS Tech.

Apple launched a limited-edition Apple Watch for Black History Month

The watch, part of a new Black Unity Collection of products, comes with a black, green, and red striped band and face, meant to reflect the Pan-African flag. It otherwise appears to be the standard aluminum version of the Apple Watch Series 6, with pricing starting at $399. The band will also be available separately for $49

Apple says it’ll be “supporting six global organizations” as part of this product launch, including the Black Lives Matter Support Fund, the NAACP Legal Defense and Education Fund, and European Network Against Racism.

In addition to the new watch edition, Apple announced a number of other initiatives for Black History Month this year. There’ll be a hub in the App Store highlighting Black-owned businesses and developers; Apple Music will get “curated playlists, essays, original videos” and other content highlighting Black artists; and Apple Maps is getting curated recommendations from EatOkra, which highlights Black-owned restaurants. Apple plans to curate stories focused on Black families and experiences in the Apple TV and Apple News apps and highlight Black authors in Apple Books and Apple Podcasts.

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