LVMH is pausing Rihanna’s fashion label Fenty after two years

Luxury goods group LVMH and singer Rihanna have agreed to shut down her Fenty fashion label after less than two years in production.

The French luxury conglomerate confirmed the brand would be put on pause in a statement to Women’s Wear Daily (WWD) that read: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

Observant fans will have noticed the Fenty Instagram has been inactive since January 1, and there hasn’t been a new collection dropped on the site since November 2020, when Rihanna collaborated with one of her favourite shoe designers Amina Muaddi on a capsule of electric blue and white PVC sexed-up stilettos.

LVMH plans to concentrate its efforts on supporting and growing Rihanna’s cosmetics companies Fenty Beauty and Fenty Skin, and also to become more involved with her incredibly successful lingerie company Savage x Fenty.

As the first Black woman to preside over an LVMH brand and the first time the luxury group has launched a fashion brand from scratch since Christian Lacroix in 1987, Rihanna’s Fenty was history-making, if short-lived.

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